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Our Halloween Special – Virtual Production FridayGet ready for a sneak peek into our Halloween Special at Allard VP! 🎃👻 During our recent Virtual Production Friday, we took on the challenge of shooting a horror shot for the "VIVE MARS Best Horror Shot!" Competition. What made this event truly unique is that we filmed the entire scene live during our presentation, with no rehearsals and using only one take per shot! How Did We Do It? - Real-Time Camera Tracking: Our robust setup with VIVE Mars allowed seamless tracking, making on-the-fly shooting possible. - Image-Based Lighting: We used Unreal Engine to control our physical lights automatically, perfectly syncing the virtual background with the real-world environment. - We utilized a treadmill to create a dynamic tracking shot, simulating movement through a haunted setting without leaving the studio. This backstage video gives you an inside look at how we pulled off this ambitious project in real-time. It showcases the power of our virtual production capabilities and the creativity of our team. Stay Tuned! This is just a teaser—soon we'll be releasing the final horror short. 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We couldn't have achieved this without the hard work and creativity of our amazing team, and the support of everyone who attended our VP Friday event. Special thanks to VIVE MARS for hosting this fantastic competition and inspiring us to push the boundaries of what's possible in virtual production. We'd like to extend a heartfelt thank you to NANGUANG / NANLUX for providing us with their exceptional professional cinema LED lights. Their high-quality lighting equipment has been instrumental in enhancing our studio productions, allowing us to achieve outstanding visual results. We appreciate their support and partnership in bringing our creative visions to life. Follow Us: Stay tuned for more innovative projects and events. Join Our Next VP Friday: If you're interested in experiencing this technology firsthand, we'd be delighted to have you. Thank you for being part of our journey. 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A Hands-On Look at ICVFX with Allard VPAsk ten filmmakers what virtual production is, and you’ll likely get eleven different answers. Here’s ours. At Allard VP, we believe virtual production is the blend of traditional, on-set filmmaking with cutting-edge digital tools - mixed in any proportion your story needs. In this video, we focus on one powerful flavor: ICVFX (In-Camera Visual Effects). Gone are the days of “we’ll fix it in post.” With ICVFX, what you see through the lens is what you get - final pixel. We break down the five pillars that make it possible: 1. The Volume – Modular, projector-based, budget-friendly. 2. Camera Tracking – Precision with Vive Mars. 3. Final-Pixel Content – Built in Unreal Engine, designed for believability. 4. Light Control – Real-time image-based lighting from the digital world. 5. Layered Production Design – Seamlessly stitch digital and physical. Plus a bonus one: 6. 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